Passionate and driven about Marketing and its many hard hats–including Storytelling and Digital Media.
Growing up, I was entertained and delighted by Iconic IPs including the adventures of SpongeBob SquarePants, the heroic transformations of Transformers, the mysteries of Scooby-Doo and many more. These iconic shows were not just a source of entertainment for me–they were the catalysts that sparked my lifelong fascination with the magic of storytelling and digital media.
8+ Years
4+ Years
100+ Projects
FlyBee Airlines Magazine
Designed, laid out, and wrote copy for Flybee Airlines Inflight Magazine as part of the Business Policy Simulation Project. Created a unique play off the brand with words.
Paint the town Red
Created a marketing agency called AMPLIFY, designed to help local businesses stand out. Inspired by the idea that in a town full of silver sedans, the red car stands out.
Developed and executed marketing strategies for iconic brands, leveraging data-driven insights and innovative campaigns to drive engagement and build community.
2023 - Present
Coordinating with stakeholders, conducting platform research, creating social media content, and developing strategic growth strategies for brand activations on the Roblox platform.
Providing consulting on Roblox best practices, drawing from over 8+ years of experience on the platform to guide brands and organizations in optimizing their presence and engagement
2023 - Present
Coordinating with stakeholders, conducting platform research, creating social media content, and developing strategic growth strategies for brand activations on the Roblox platform.
Providing consulting on Roblox best practices, drawing from over 8+ years of experience on the platform to guide brands and organizations in optimizing their presence and engagement
May 2024 - August 2024
Interned for an Emmy-nominated and multi-Emmy-winning News Marketing Department. Provided valuable Gen-Z insights and built community for the Iconic CBS portfolio - CBS Mornings, 60 Min, Evening News.
Contributed over 400 hours in 10 weeks, bringing a fresh perspective on strategies and engagement
Initiated and executed a campaign to engage musicians, resulting in over 250+ submissions
Explored opportunities in the gamification of News, including engagement and retention
Created and presented over a dozen strategic decks, including the CBS News 24/7 Red Zone Case Study, CBSM SEO Deck, and CBS News Content Promotion Deck
June 2022 - February 2024
Led the development of branded integrations, created pitch decks, organized and tracked marketing assets, led cross-functional teams, drove strategic partnerships and project execution while adhering to Roblox best practices.
Led multiple projects that achieved over 20 million gameplay visits on the Roblox platform, including a million dollar client project with an iconic global brand
Managed collaboration across 5+ development teams, overseeing the entire project lifecycle for more than 3+ projects, from stakeholder planning to live operations, ensuring timely delivery and successful execution for the NFL, Cirque du Soleil, and The Chainsmokers
Directed daily stand-ups for 3-5 internal teams and external contractors, contributing to smooth communication and project alignment, while producing detailed weekly and monthly reports for management and partners
August 2021 - December 2023
Managed social media content across instagram, LinkedIn, and Facebook while providing administrative support, including meeting preparation, event logistics, mail processing and general office tasks.
Created and posted over 20+ pieces of content across socials
Contributed to a 15% increase in alumni following over 1 year
Processed and distributed over 500 pieces of mail monthly, ensuring timely communication and efficient operations
Assisted in coordinating 5+ alumni events, facilitating setup and breakdown for gatherings of up to 1,000 alumni and community members
They help organizations make data-driven decisions by offering insights that align technology initiatives
with business goals, ensuring that projects deliver tangible value.
2021 - 2025
Currently attending Roanoke College, a renowned liberal arts institution that emphasizes hands-on learning, critical thinking, and leadership development. Graduating in May, with a a double major in Business Administration and Marketing, combining my passion for creative strategy with an analytical mindset.
2021 - 2025
Attended Niskayuna High School, a well-regarded institution known for its strong academic programs, diverse extracurricular offerings, and vibrant community. During my time there, I embraced a variety of leadership opportunities
Proficient in project management, marketing strategy, communication, and digital tools, with a proven ability to lead teams, streamline workflows, and drive results.
Slack, Discord, Outlook
I have extensive experience leveraging tools like Slack, Discord, and Outlook to facilitate seamless communication and collaboration across teams, ensuring clarity and efficiency in every interaction.
Slack has been my go-to for quick, organized communication, using its channels, integrations, and workflows to manage projects, provide updates, and keep teams aligned. Whether it’s coordinating with internal teams or collaborating with external partners, I’ve optimized Slack to streamline conversations and maintain focus on priorities.
With Discord, I’ve built and managed communities, fostering open dialogue and creating spaces for brainstorming, Q&A, and team bonding. I’ve utilized its voice and video channels for live discussions, events, and workshops, making it a versatile tool for both professional and creative projects.
Outlook has been essential for maintaining clear communication through well-structured emails, calendar management, and collaborative tools like shared inboxes and scheduling. I’ve used it to ensure timely updates, manage stakeholder relationships, and maintain an organized workflow across various projects.
Linkedin, X/twitter, Instagram, Tik Tok, Facebook, Snapchat
My experience spans a wide range of social media platforms, including LinkedIn, X (formerly Twitter), Instagram, TikTok, Facebook, and Snapchat. Each platform offers unique opportunities to connect with diverse audiences, and I’ve developed tailored strategies to maximize engagement and build communities across them.
On LinkedIn, I’ve cultivated professional relationships, shared accomplishments, and engaged with industry leaders, using the platform to expand my network and share insights into marketing trends. X (formerly Twitter) has been a valuable tool for staying on top of industry news, participating in discussions, and promoting ideas in concise, impactful ways.
Instagram and TikTok have allowed me to reach younger, visually-driven audiences through creative, engaging content. From niche marketing campaigns to storytelling posts, I’ve successfully used these platforms to connect with Gen Z and Millennial users. On Facebook, I’ve engaged with broader communities, leveraging groups and targeted campaigns to foster deeper connections. Snapchat has been instrumental in tapping into ephemeral, real-time content to build excitement and maintain engagement, particularly for younger audiences.
By understanding the strengths and nuances of each platform, I’ve been able to build strong connections, grow brand presence, and engage authentically with various audiences.
Jira, Confluence, Trello, Basecamp, Notion, IBM SPSS, R
With extensive hands-on experience in top project management tools, I’ve mastered the art of streamlining workflows and driving results.
My proficiency with Jira allows me to implement Agile methodologies (SCRUM, Stand-ups), efficiently manage sprints, and track team progress through dynamic boards and reporting tools. Using Confluence, I’ve created centralized knowledge bases that enhance team collaboration and ensure critical information is accessible to all stakeholders.
Trello and Basecamp have been instrumental in organizing projects across multiple teams, helping me prioritize tasks, visualize timelines, and maintain seamless communication. Meanwhile, my expertise with Notion has empowered me to design customized dashboards, databases, and project trackers tailored to unique team needs.
These tools have been pivotal in my roles, from coordinating marketing campaigns and onboarding plans to consulting on game development projects on the Roblox platform. Whether it’s optimizing onboarding with Jira, brainstorming in Confluence, or tracking updates in Notion, I thrive in leveraging technology to enhance project management, boost productivity, and ensure alignment among all contributors.
Zoom, Teams, Meet, Macbook, Apple Products, Ipad, Iphone, Google Chromebook, HP, Dell Laptops
With extensive experience using a variety of devices, including MacBook, Apple products (iPad, iPhone), Google Chromebook, and laptops from HP and Dell, I’ve developed the flexibility and technical proficiency needed to thrive in any digital environment.
MacBook and Apple products have been central to my work, offering seamless integration across devices for productivity, creativity, and communication. From utilizing the iPad for note-taking and design work to managing tasks on my iPhone with apps like Notes, Calendar, and Mail, I’ve fully embraced the Apple ecosystem to stay organized and efficient.
Google Chromebook has allowed me to work effectively in cloud-based environments, particularly for collaborative projects using Google Workspace. Its lightweight design and accessibility have made it a reliable tool for remote work and on-the-go productivity.
Having experience with HP and Dell laptops, I’ve leveraged their robust performance for multitasking, running intensive applications, and delivering high-quality work across various platforms. My adaptability to different operating systems and hardware makes me confident in navigating any technical setup, ensuring smooth workflows and innovative solutions.
Proficient in Microsoft Office Suite, I’ve utilized tools like Word, PowerPoint, Excel, and Office 365 to streamline workflows, boost efficiency, and deliver high-quality results in various projects.
With Microsoft Word, I’ve created polished documents, reports, and proposals, leveraging advanced formatting, collaboration tools, and templates to maintain professionalism and clarity.
PowerPoint has been a key tool for designing impactful presentations, enabling me to visualize ideas, share insights, and tell compelling stories that resonate with audiences. Whether it’s for marketing pitches or team briefings, I’ve used animations, infographics, and consistent design elements to elevate my presentations.
In Excel, I’ve analyzed data, created dynamic dashboards, and developed tools like financial models and project trackers. My knowledge of formulas, pivot tables, and data visualization techniques ensures accurate and insightful reporting.
With Office 365, I’ve embraced cloud-based collaboration, real-time editing, and seamless integration across the suite. From managing calendars to co-authoring documents with colleagues, I’ve used the platform to stay organized and maintain productivity across teams and projects.
Gsuite, Google Sites, Docs, Sheets, Slides, Classroom, Gmail
With extensive experience in Google Workspace, I’ve leveraged tools like Google Sites, Docs, Sheets, Slides, Classroom, and Gmail to enhance collaboration, streamline workflows, and foster seamless communication across teams and projects.
Google Docs has been a cornerstone for creating and sharing collaborative documents in real-time, enabling efficient feedback loops and ensuring all stakeholders stay aligned. From reports to brainstorming sessions, I’ve used Docs to keep projects organized and accessible.
In Google Sheets, I’ve built dynamic spreadsheets for data analysis, tracking, and reporting. By utilizing advanced formulas, conditional formatting, and shared access, I’ve streamlined processes for budgeting, scheduling, and project management.
Google Slides has been my go-to for creating visually engaging and professional presentations. By combining data from Sheets and content from Docs, I’ve developed cohesive, impactful decks tailored to various audiences.
With Google Sites, I’ve designed intranets and resource hubs to centralize information, improving accessibility and communication within teams. These custom websites have helped streamline onboarding, project tracking, and knowledge sharing.
Finally, Gmail and its integrated tools have ensured efficient communication, calendar management, and task prioritization, keeping teams connected and on track.