Collaborated with Takara Tomy (Beyblade) to align Roblox, YouTube, and TikTok efforts. Managed partnerships and timelines, producing 10+ videos with 500K+ views. Advised on game improvements to boost player engagement.

Contributed to the launch of an innovative music competition designed to foster community engagement for CBS Mornings. Responsibilities included developing comprehensive contact lists, and executing grassroots marketing efforts.

Directed the full development cycle, from stakeholder collaboration and project planning to ideation, execution, and launch. Managed weekly live operations strategy tied to the Super Bowl LVI tentpole moments. 

Directed post-launch development and weekly live operations, crafting immersive environments to authentically bring brand partners' identities to life. Pioneered new levels of realism and creativity on the Roblox platform. 

Directed end-stage development and weekly live operations roadmap, achieving over 35M lifetime visits and a 90% like ratio. Under my leadership, the project became the #1 branded music experience and the #1 rated virtual concert of 2022.

Had my own Roblox toy released as part of the Roblox Celebrity Collection Series 10. Explorer Jack was based on an original IP, expanding the character’s story from digital world-building into physical merchandise.