Self-initiated and engineered a viral AI storytelling experiment–AI Bunnies on a Trampoline, that leveraged platform mechanics and audience psychology to generate 240M+ views, major media coverage, and demonstrate how AI-driven content can function as a powerful top-of-funnel cultural catalyst rather than a novelty.

Led the evolution of Walt Disney World’s 3M+ subscriber Broad Domestic eNewsletter by owning strategy, execution, and personalization, driving an 11%+ lift in CTR and launching the first affinity-based, scalable framework that strengthened its role as a high-impact top-of-funnel Inspire driver.

Helped shape a social-first, talent-led content strategy around Hallmark’s Holiday Ever After filming at Walt Disney World, turning a long-form cultural moment into 25+ approved, park-spanning concepts that naturally laddered into sitewide priorities while driving excitement across both Disney fans and general audiences. 

Guided the organic social strategy for @WaltDisneyWorld by shaping engagement-first, culturally relevant content that balanced broad domestic appeal with fandom signals–reinforcing organic social as a key top-of-funnel driver that feeds paid retargeting and downstream conversion.

Helped lead Walt Disney World’s entry into podcast advertising by shaping a brand-safe, host-led Spotify Input that extended the media mix into a high-attention, culturally relevant channel while maintaining authenticity and alignment with site-wide priorities.

Shaped and launched the strategic foundation for two evergreen Snapchat AR lenses that leverage iconic Walt Disney World IP to deliver immersive, Inspire-level experiences designed for long-term engagement and retargeting value.

Collaborated with Takara Tomy (Beyblade) to align Roblox, YouTube, and TikTok efforts. Managed partnerships and timelines, producing 10+ videos with 500K+ views. Advised on game improvements to boost player engagement.

Contributed to the launch of an innovative music competition designed to foster community engagement for CBS Mornings. Responsibilities included developing comprehensive contact lists, and executing grassroots marketing efforts.

Directed the full development cycle, from stakeholder collaboration and project planning to ideation, execution, and launch. Managed weekly live operations strategy tied to the Super Bowl LVI tentpole moments. 

Directed post-launch development and weekly live operations, crafting immersive environments to authentically bring brand partners' identities to life. Pioneered new levels of realism and creativity on the Roblox platform. 

Directed end-stage development and weekly live operations roadmap, achieving over 35M lifetime visits and a 90% like ratio. Under my leadership, the project became the #1 branded music experience and the #1 rated virtual concert of 2022.

Had my own Roblox toy released as part of the Roblox Celebrity Collection Series 10. Explorer Jack was based on an original IP, expanding the character’s story from digital world-building into physical merchandise.