10+ Videos Created
500K + Views
17.7+ Million
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Finding synergies between the Roblox platform and Youtube/TikTok
Collaborated with Takara Tomy (Beyblade) to align Roblox, YouTube, and TikTok efforts. Managed partnerships and timelines, producing 10+ videos with 500K+ views. Advised on game improvements to boost player engagement.
CBSM Mixtape Competition
Contributed to the launch of an innovative music competition designed to foster community engagement for CBS Mornings. Responsibilities included developing comprehensive contact lists, and executing grassroots marketing efforts.
Over 250 +
On-Air
Immersive Voting
Top 5
40 + Outlets
22.4 Million
Super NFL Tycoon
Directed the full development cycle, from stakeholder collaboration and project planning to ideation, execution, and launch. Managed weekly live operations strategy tied to the Super Bowl LVI tentpole moments.
Circus Tycoon
Directed post-launch development and weekly live operations, crafting immersive environments to authentically bring brand partners' identities to life. Pioneered new levels of realism and creativity on the Roblox platform.
ECHO Show
Traveling Booth
5.9 Million
#1 Branded Music Experience
#1 Rated Concert
36.4 Million
Festival Tycoon
Directed end-stage development and weekly live operations roadmap, achieving over 35M lifetime visits and a 90% like ratio. Under my leadership, the project became the #1 branded music experience and the #1 rated virtual concert of 2022.
Temple Terra: Explorer Jack Roblox Toy Launch (Celebrity Collection Series 10)
Had my own Roblox toy released as part of the Roblox Celebrity Collection Series 10. Explorer Jack was based on an original IP, expanding the character’s story from digital world-building into physical merchandise.
Sales Figures
Digital IP
Top #1,000
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